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Mike Kelley, owner of Beach Activities of Maui has more than 30 years of experience with luxury resort
hotels, beach and pool service management, concierge and ocean recreation operations. Started in 1977, BAM has gone from one
location in Ka'anapali to now being the largest pool and ocean recreation services company in Hawaii with over 18 resort
locations and a diversified staff of over 240 people professionals.
As he built the company into the organization it is today, Kelley also helped design the pool and beach
facilities for nine major resort hotels throughout Hawaii. Working through pre-construction to opening he coordinated layout of
facilities, service deliveries, area concepts, staffing and budget guidelines.
In addition to resort pool, beach and concierge services Kelley has started other successful operations
including Honua ula a Hawaiian luau show at the Wailea Marriott, The Spa at Black Rock (recently opened at Sheraton Maui Resort
and Spa), Sunglass Solutions, an upscale retail sunglass store at the Outrigger Reef Hotel in Waikiki and Teralani Catamarans,
two 65’ day charter vessels based in Ka’anapali.
Kelley served for four years on the international board of Young President's Organization and chaired the
international events committee for three of those years. He is also a past Maui County Small Business Person of the Year as
designated and honored by the United States Small Business Association, twice selected as a finalist for Ernst & Hawaii Young
Entrepreneur of the Year and was recognized for Retailer of the Year award from the Hawaii Retail Merchants Association.
Contact: Mkelley@bamhawaii.com
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